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How music has impacted the gaming industry

Dice

The growth of pop music has grown hand-in-hand with the gambling industry, with pop stars from Elvis Presley to Britney Spears taking their number one hits to Las Vegas after a few years at the top of the Billboard Top 100 to online games being sound-tracked by popular YouTube or Spotify viral streaming hits.

In the grand and glitzy casinos of Las Vegas, promoters are always on the lookout for ways to attract people to their property, and popstars are able to bring in customers like no other celebrities on the planet. By offering big-names stars like Celine Dion, Robbie Williams, and of most-famously of all Frank Sinatra headline slots, they manage to attract thousands of fans to their venues, where they can then guide them to play on their suits of tables or machines. Even if these new tourists don;t want to spend their money on the casino floor, they will still spend it with the business – either by staying in the luxury rooms or at any number of the restaurants available on-site.

Just as in casinos a number of the machines are often branded with the names of popular bands or songs, the same is true with online games. These games can be played on desktop, laptop, or increasing via smartphone, and some will play songs by the band as you play, whilst others may be more of a traditional branding exercise where the band earns revenues simply by licensing their name to licensed operators, such as Genting Casino, which also licenses the names from popular videos games like Worms and TV shows like Family Guy.

More subtly, a number of studies have shown how music can have a significant impact on our decisions. The gambling industry is always on the lookout for new ways to get people to try a new game or return to the casino floor, and music is one of the ways they can make that happen. For example, slower, more gentle music is considered more welcoming and can help get people to sit down and play games at the start of the night, and a faster tempo later on can push people towards spending a little more money by placing bets more quickly before closing. These effects are subtle, and many people may not be affected by them at all – but improving the bottom line is key to all businesses and every little helps.

Photograph courtesy of ejaugsburg.

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