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  • Self-releasing music – the big pros and cons

    Vinyl record store

    If you have ever tried to make it in the music industry, you will already have a good idea of just how difficult it can be to find that all-important break.

  • What is virtualization?

    MacBook laptop

    When music creators think of virtualization they generally think of the software recreations of their favourite hardware synths and effects, generally created as VST plugins. However, in real “geek-speak” virtualization is something quite different and involves your laptop being a “client” and logging into a desktop or other service hosted on a server. Two very different concepts!

  • How do artists make money today?

    The internet has changed everything and put bands in closer contact with their fans than ever before, but where is the money? The music industry is worth billions of dollars, but musicians are struggling harder than ever to find an income to sustain themselves.

  • How to save money and fund your music 

    Piggy bank

    If you dream of making enough money to earn a living from your music, you’re not alone. There are millions of men, women, and children all around the world who live and breathe their passion, and who simply cannot imagine doing anything else with their days than making the world sing. But the sad reality is […]

  • How music impacts our cognitive abilities

    Nerves / synapses

    The effects of music on our emotional state have been well documented through the years, with everyone having their own favourite playlist for when they are happy, sad, or pumping up for a night out. Beyond its effects on our emotions, recent studies have found that music also has an impact on our decision-making processes, which could mean big business for companies looking to get us to spend our money with them.