AudioMelody - make better music

10 tips to get people to take notice of your music online

Love music

The internet is filled with music. It’s where people go to listen to their favourite artists, discover new music and connect with other fans and musicians. It’s a fantastic place if you love music, and it can be the perfect place to get your own music discovered too.

But with the volume of music that exists online, how will anyone find yours? It can feel as though it’s a losing battle trying to get people to find your music, but the truth is, it can be done. It may take some time and a lot of patience, but once you break through, big things can start coming your way.

There are a lot of ways you can promote yourself and your music online to help people take notice. Here are 10 tips to get you started.

1. Use streaming platforms to host your music

Streaming platforms are where people go to get the music they love. These libraries have every possible genre and song for every mood and need. With both free and paid-for versions, music streaming platforms cater for all kinds of audiences.

Uploading your music to streaming platforms is a great way to get your music noticed. You’ll want to target the best music streaming platforms, including Spotify, Amazon Music and Apple Music to ensure your tracks can be heard by the masses.

But don’t just go for the big platforms, try the lesser-known ones too. Tidal, Deezer and others are great places to find new music, so make sure you put yours out there for people to discover it.

Learn more about how to get your music onto streaming platforms and start uploading.

2. Create a website and give it a professional touch

Building a website for yourself as an artist is a great way for people to find you. You can use your website to showcase your tracks, promote live appearances and much more. If you make contact with anyone in the music industry, it will be handy to give them a place to point them towards.

But as with anything online, your website needs to stand out. Your website should have a professional polish and feature everything you need to get noticed. Some tips for building an amazing music website for yourself include:

Use an eye-catching design

You don’t need to be an expert web designer to create a professional-looking website. You could hire someone to do this for you, or you can take advantage of the many music website templates that exist to help you get started. Building websites is easier than ever, so even if tech isn’t your forte, you can manage this easily.

Work on your SEO

SEO (Search Engine Optimisation) is the practice of making your website rank in search engine results. When people are searching for musicians like you or in your area, you want to be among those top hits on Google and other search engines. Look at some SEO tips for beginners to make sure your website fits the mould.

Update it regularly

There’s no point in building a website and having it sit there doing nothing. Updating your website regularly is a great way to keep people in the loop about your activities and your new music – it’s your own online space to show off what you can do. While it can feel like a chore to keep up with it, it will be worth it to have a website that is current and offers something new whenever someone visits.

Make it easy for people to contact you

Your website should encourage people to get in touch with you about your music. Provide people with a range of contact details so that they can get in touch in their way. Using live chat for businesses websites can help you form some automated responses, but it can also ensure people can communicate with you at any time of day – something that will be vital for engaging with people overseas. Add in your email address, WhatsApp details and social handles to cover all the main contact methods.

Promote your website

With your website up and running, you should give promotion a try to help people find it. You can feature it in website directories, social media and even pay for online ads that will push your music to others. You can also get in touch with people in the industry and share your link for them to take a look. Explore all kinds of promotional ideas to get your website out there.

3. Create and share playlists, and add your own music too

People love to discover playlists, especially if they’re designed to meet a particular mood or occasion. So why not create your own for people to enjoy? You can add in some of your own music too as a way for people to discover it among similar artists or genres. Share your playlist with friends and online to help more and more people discover it, and you.

4. Use a distribution service

A music distribution service can be a simple way to get your music included on a variety of platforms. There are a lot of choices out there, including free and paid-for platforms that provide a range of services. These services can help you get commission and royalties for your music and offer a range of other tools and features to help benefit artists.

 

5. Upload your music to content libraries

The internet is full of content creators like yourself, many of whom are looking for royalty-free or affordable stock music to use in their videos. Uploading music to content libraries can be an effective way of getting your music out there, especially when videos are used by brands and businesses in their content. This isn’t something you’ll want to do with all of your music, but it can be a useful way to push it to a wide audience.

6. Make the most of YouTube

YouTube is another amazing platform for discovering music. People used to spend hours flicking through music video channels on TV, now they do it online. Make sure you upload your music to YouTube and include performances, lyric videos and more to give some depth to your channel. Covers are very popular on YouTube, so you could consider covering some popular songs as a way to hook people into your channel, so they can discover the rest of your amazing music.

7. Connect with music bloggers

Bloggers are always looking for new and exciting content to give them something to write about. By connecting with music bloggers, you can share your music in the hope of it being seen across popular blogs. Start off with people who blog locally and work your way from there. This is a case of ‘don’t ask, don’t get’, so don’t be afraid to reach out to bloggers and share your music with them. It could end up leading to interviews, gig reviews and so much more!

8. Reach out to online radio stations

It’s not easy to get your music played on national or commercial radio stations, but the good news is that online stations may be a bit easier to win over. Explore different internet radio stations and reach out to them with your music. Many stations love to feature new artists, and you never know what may come from it.

9. Put on live performances

The internet is an amazing place to put on live performances, without having to leave your home. I Wish I Was A Punk Rocker singer Sandi Thom is a great example of this. She performed webcam gigs in her basement before being discovered by TV and radio outlets.

While it might not be your ticket to national TV, streaming performances could be a good way to connect with people who enjoy live music. You can stream across a number of platforms, including YouTube, TikTok and Instagram, allowing you to perform gigs to audiences without having to lug your equipment from venue to venue.

10. Use social media

Social media remains one of the most popular ways to promote yourself online. Developing an online presence is how many artists are discovered, so it could be a great way to share your music and get it seen by the right people. Some tips for using social media to your advantage include:

Use a variety of platforms

Get yourself on a number of different platforms to help you reach different audiences. Old-school networks like Facebook and Twitter are great, but you could be better off using Instagram and TikTok to help you connect with wide and engaged audiences.

Reach out to local people

People love to discover their local music scene, so why not promote yourself locally? You could use paid social media advertising, in addition to connecting with people in your local area, to help them take notice of you and see what you’re all about.

Use paid advertising to push your music

Paid advertising on social media is a valuable promotional tool. Your budget can be whatever you want it to be, but it could be used to help people follow you and discover your music. Give it a try and see how paid advertising works for you!

Don’t just focus on music content

To build a popular online presence, you may want to think about creating more than just using content. Creating reels and TikToks could help you increase your follower numbers to build an engaged audience that is then open to hearing your music.

While getting people to take notice of your music can be hard, there are a lot of ways you can do it, as evidenced above. Brainstorm some ideas for how you’ll promote your music online and start sharing your talent with the world.

 

 

 

Tagged as:

Leave a Reply