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What Exactly Does the New Myspace Offer Musicians?
Now I don’t know about you, but I wish I’d preserved my Myspace profile like a fine damson jam.
Before the networking sovereign of social utility invaded the world wide web and demanded that users adhere to their stringent laws of conformity (your cover photo argument is invalid, Facebook, I want a glitter gif), Myspace was a platform of personality, maladroit html coding and high angled self-portraits. It empowered all kinds of confused, heavily made-up kids and solidified their uncertain sense of self through music.
It was music, after all, that made Myspace such a brilliant website. For the first time in the history of the interwebs, fans could connect directly with the musicians that inspired them, whilst simultaneously showing everyone else how alternative they were. I and many other music-obsessed users like me had all of our favourite bands in our Top 8, as if they identified who we were. Thanks to Myspace, our sense of individualism or indeed our subcultural conformity could be garnered from the bands we worshipped.
Myspace’s influence on the music industry goes deeper still. The site successfully launched the careers of Lily Allen, Arctic Monkeys, Sean Kingston, and Soulja Boy to name a few, and became the place for talent scouts to compete for the next big thing.
Evidently, Myspace hand-reared the fledgling internet generation and this was characterised by the $580 million cheque that News Corp wrote in 2005 to acquire the company. At that time, it was the most visited social networking site in the world and very much a part of people’s lives. However, when the site changed hands again in 2011, the $35 million invoice was an indication of changing tastes.
“If Facebook is the grown-up graduate of social media then Myspace was the moody adolescent”
Whilst Facebook and Twitter are constantly updating their services and functionality, Myspace has remained much the same. The modern social sites have made simplicity and uniformity popular, meaning open UI’s, customisable CSS codes and competitive onpage individualism are no longer trendy. These days, we’ve got Instagram and Tumblr to prove how interesting we are.
However, Myspace has just launched a game changing promotional video, offering a tiny insight into the new functions of their completely redesigned service. Listen up, musicians, because it features some rather exciting tools.
Pretty impressive, right? From what that video suggests, the new Myspace will be an all singing, all dancing streaming service that allows fans to engage directly with the music they love (imagine Pintrest and Spotify had a baby and that baby had a left-to-right navigation bar and a beautifully designed UI).
As far as I can ascertain, the new Myspace features:
- A “mixes” tool that allows musicians to control the music their fans listen to. You can upload your complete discography or leak exclusives by way of maintaining interest, the choice is yours.
- A “Top Fans” tool that lists the people who interactive with your content the most. There is also the option to send tailored content to Top Fans, by way of rewarding them for their dedication and encouraging others to interact more.
- Myspace statistics – like Google Analytics but for musicians. Imagine being provided with a comprehensive tool that shows you where your fans are, what age group/gender they fall into and who else they’re listening to. Wouldn’t that make planning a tour a hundred times easier?
- A multi-media interface that allows you to combine music and image for the greatest impact.
- Users can stream music as they surf the site. Plus, they can drag and drop any song/playlist into their current queue, meaning it will be a lot easier for you to be discovered and generate more fans.
It’s as if Myspace has stayed true to their musical roots whilst combining all of the best things about contemporary networking. It’s data-focused and has an astoundingly high-spec functionality (from the looks of things) and, as such, has the potential to re-establish its reputation as the place for musicians to be discovered.
“It’s going to take a successful marriage between music and networking for Myspace users to come back, particularly musicians,” says Musicroom, the UK’s leading digital music retailer, “If Myspace can legitimately pool all of a user’s data into bite sized chunks of information, whilst offering bug-free multi-media uploads, then they’ll really be onto something big.”
As yet, there’s no launch date for the new site, so I guess we’ll just have to wait and see. Sign up for an invite here.
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