Sing, shout and scream your way to the big time
In many ways, it is easier than ever to make it in the music business. While it was once a matter of doorstepping a music mogul with a demo tape or bribing a member of their gardening team to let you hop the fence and break in through the back door, this is no longer the case. There are now so many avenues to go down. There is Youtube, Vimeo, Soundcloud, Spotify and a million other online options. But that is the key to it; online.
However, this has meant there is a serious amount of white noise, and just because one of your songs goes viral, doesn’t mean that will translate into ticket sales or downloads. You have to do more. You have to look the part. You have to create an online presence that screams professional and makes you look as though you are competing with the best. And here’s how to do that.
You want to have a logo that is instantly recognizable, something small and simple that will let your fans recognize your content, and grab new fans by the eyeballs. To do this, you need to offer something different. So use a font that no one has seen before, and have a design that makes you stop in your tracks. This will one day go on tee shirts and posters and backpacks, so make sure it is worthy.
The digital world is taking over. Streaming has wiped out CDs. But that doesn’t mean you shouldn’t have any to hand out. People still have CD players in their cars. But don’t stop there because, while the CD market has been hit, the vinyl market is seeing a sudden resurgence. People want cool albums in their cases, and that means cool album covers have a place. These days they are art. So make sure you have something visual and then get it onto websites like Flying Vinyl.
You may keep telling yourself that a band photo is just a photo, but you know that is a lie as much as we do. Your photo is way more than that. It communicates a huge amount of what your band is about, who you are, what your music is meant to represent, the sound you go for, the personalities in your group and everything else. So makes sure you represent your band and make sure it will impact anyone who sees it. Don’t do that photo where you lean against a wall and pull a moody face. Inspire, have fun, go wild, and be true to who you are. It could be your photo to pulls in listeners.
When someone comes across a new band, they will almost always watch one of their videos to see what they are about, what the music is like and how professional they are. If you look professional and sound epic, they’re going to look at tour dates. Live music for seven bucks is an incredible value. So make sure you deliver. Have that one video that is seriously high-quality. Make a name for yourself through your videos like William Poyer, who is bringing Americana back single-handedly, and OK-GO, who are known for producing special videos. They are the benchmark artists when it comes to visuals, and both of them have created an online following through the perfect equation of good music, great videos and wicked branding.
Photograph by David Karich
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